PONTE VEDRA BEACH, FL and VANCOUVER, BC, Jan. 23, 2014 /PRNewswire/ - Digital sports video agency SendtoNews and the PGA TOUR today announced an exclusive multi-year rights agreement to distribute digital video to local news sites throughout the U.S. Beginning with the 2014 Farmers Insurance Open, SendtoNews will distribute tournament highlights, player interviews, commentary and other video content through its digital News Partnership Network™ so that golf fans can access PGA TOUR content via their favorite local news sites.
"The PGA TOUR is one of the world's premier sports brands and we look forward to expanding its digital offering to golf fans across America," said SendtoNews CEO Greg Bobolo.
"As digital consumption of sports content continues to expand, a significant percentage of fans continue to get their information from local news sites," said Luis Goicouria, Vice President of Operations and Business Development for PGA TOUR Digital. "This new relationship with SendtoNews allows us to expand our brand awareness to these local users, while increasing video consumption for the PGA TOUR."
This agreement will result in digital, broadcast-quality highlights appearing on the websites of hundreds of local newspapers that belong to the digital News Partnership Network™. Newspapers will now be able to provide their readers with PGA TOUR highlights in a timely fashion, while the PGA TOUR expands its audience through broader distribution of its content.