How Under Armour scored Spieth

On the same day, in January 2013, that Nike announced its huge deal with Rory McIlroy, Under Armour announced it had signed Jordan Spieth. Spieth didn't get an eighth of the press or the fanfare of Nike and McIlroy, who was doing satellite interviews from Abu Dhabi that day, but Spieth and Under Armour might get the last laugh.

Under Armour is no longer David to Nike's Goliath. The company did $2.3 billion in sales in 2013. And yet, the brand's name and logo tattooed all over Spieth at Augusta National on Sunday comes as somewhat of a surprise.

Under Armour doesn't make golf equipment. It doesn't even make golf shoes. But here it was, completely owning the real estate on the body of the man everyone was watching. Three logos on his hat, three on his shirt ... 12 in all.

Sure, Spieth has other deals, but aside from a Titleist logo on his glove and golf bag and a NetJets logo on the bag as well, no company gets anything visible.

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Masters Spots Will Tell IBM’s Story in a New Way

AS a sponsor of the Masters last year, IBM did what most sponsors did and introduced a few new commercials that ran in heavy rotation during the golf tournament. But this year, in the advertising equivalent of a driving range, IBM is teeing up about 50 commercials that will run just once.

To introduce a new campaign, “Made With IBM,” the company dispatched three filmmakers to 17 countries to document its technology in action. About half of the spots, which are 30 or 60 seconds long, feature businesses, public agencies and other IBM customers.

In one spot, for example, a representative from Sky Italia, the satellite television broadcaster, credits tools that collect and analyze social media mentions with helping to gauge subscribers’ favorite shows. In another, a representative from Lindt, the Swiss chocolate company, credits cloud-computing expertise with increasing online sales.

Other spots feature IBM researchers (IBMers, in company parlance) explaining emerging technological solutions, such as how Watson, the cognitive computing system that famously vanquished “Jeopardy!” champions in 2011, is used by oncologists at Memorial Sloan Kettering Cancer Center to help choose diagnostic and treatment approaches, and by chefs to develop counterintuitive recipes.

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Bubba Watson Vaults into Top 10 on U.S. Ryder Cup Points List

After knocking on victory's door more than a handful of times since his signature win at the 2012 Masters, Bubba Watson finally broke through Sunday at the Northern Trust Open.

And as a result, the big-hitting Watson finds himself knocking on the door of an automatic spot on the 2014 United States Ryder Cup team.

Two weeks after carding a pair of frustrating late bogeys to lose the Phoenix Open, Watson was near-flawless in posting a final-round, 7-under 64 at Riviera to win his fifth PGA Tour title and jump into the top 10 on the Team USA Points Standings.

Now with 2,117.984 points, Watson jumped from 22nd place into the seventh spot, less than 90 points behind Zach Johnson, who did not compete at Riviera.

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PGA TOUR Signs Multi-Year U.S. Digital Rights Agreement

PONTE VEDRA BEACH, FL and VANCOUVER, BC, Jan. 23, 2014 /PRNewswire/ - Digital sports video agency SendtoNews and the PGA TOUR today announced an exclusive multi-year rights agreement to distribute digital video to local news sites throughout the U.S.  Beginning with the 2014 Farmers Insurance Open, SendtoNews will distribute tournament highlights, player interviews, commentary and other video content through its digital News Partnership Network™ so that golf fans can access PGA TOUR content via their favorite local news sites.

"The PGA TOUR is one of the world's premier sports brands and we look forward to expanding its digital offering to golf fans across America," said SendtoNews CEO Greg Bobolo.

"As digital consumption of sports content continues to expand, a significant percentage of fans continue to get their information from local news sites," said Luis Goicouria, Vice President of Operations and Business Development for PGA TOUR Digital.  "This new relationship with SendtoNews allows us to expand our brand awareness to these local users, while increasing video consumption for the PGA TOUR."

This agreement will result in digital, broadcast-quality highlights appearing on the websites of hundreds of local newspapers that belong to the digital News Partnership Network™.  Newspapers will now be able to provide their readers with PGA TOUR highlights in a timely fashion, while the PGA TOUR expands its audience through broader distribution of its content.

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2014 FIFA World Cup Match Schedule

Match times are currently set to local time, please click here to convert to your time zone. 

visit webpage here

Group A

Match	Date - Time	Venue			Results
1	12/06 17:00	Sao Paulo		Brazil	-	Croatia
2	13/06 13:00	Natal		Mexico	-	Cameroon
17	17/06 16:00	Fortaleza		Brazil	-	Mexico
18	18/06 15:00	Manaus		Cameroon	-	Croatia
33	23/06 17:00	Brasilia		Cameroon	-	Brazil
34	23/06 17:00	Recife		Croatia	-	Mexico

Group B

Match	Date - Time	Venue			Results
3	13/06 16:00	Salvador		Spain	-	Netherlands
4	13/06 18:00	Cuiaba		Chile	-	Australia
19	18/06 19:00	Rio De Janeiro		Spain	-	Chile
20	18/06 13:00	Porto Alegre		Australia	-	Netherlands
35	23/06 13:00	Curitiba		Australia	-	Spain
36	23/06 13:00	Sao Paulo		Netherlands	-	Chile

Group C

Match	Date - Time	Venue			Results
5	14/06 13:00	Belo Horizonte		Colombia	-	Greece
6	14/06 19:00	Recife		Côte d'Ivoire	-	Japan
21	19/06 13:00	Brasilia		Colombia	-	Côte d'Ivoire
22	19/06 19:00	Natal		Japan	-	Greece
37	24/06 16:00	Cuiaba		Japan	-	Colombia
38	24/06 17:00	Fortaleza		Greece	-	Côte d'Ivoire

Group D

Match	Date - Time	Venue			Results
7	14/06 16:00	Fortaleza		Uruguay	-	Costa Rica
8	14/06 21:00	Manaus		England	-	Italy
23	19/06 16:00	Sao Paulo		Uruguay	-	England
24	20/06 13:00	Recife		Italy	-	Costa Rica
39	24/06 13:00	Natal		Italy	-	Uruguay
40	24/06 13:00	Belo Horizonte		Costa Rica	-	England

Group E

Match	Date - Time	Venue			Results
9	15/06 13:00	Brasilia		Switzerland	-	Ecuador
10	15/06 16:00	Porto Alegre		France	-	Honduras
25	20/06 16:00	Salvador		Switzerland	-	France
26	20/06 19:00	Curitiba		Honduras	-	Ecuador
41	25/06 16:00	Manaus		Honduras	-	Switzerland
42	25/06 17:00	Rio De Janeiro		Ecuador	-	France

Group F

Match	Date - Time	Venue			Results
11	15/06 19:00	Rio De Janeiro		Argentina	-	Bosnia-Herzegovina
12	16/06 16:00	Curitiba		Iran	-	Nigeria
27	21/06 13:00	Belo Horizonte		Argentina	-	Iran
28	21/06 18:00	Cuiaba		Nigeria	-	Bosnia-Herzegovina
43	25/06 13:00	Porto Alegre		Nigeria	-	Argentina
44	25/06 13:00	Salvador		Bosnia-Herzegovina	-	Iran

Group G

Match	Date - Time	Venue			Results
13	16/06 13:00	Salvador		Germany	-	Portugal
14	16/06 19:00	Natal		Ghana	-	USA
29	21/06 16:00	Fortaleza		Germany	-	Ghana
30	22/06 15:00	Manaus		USA	-	Portugal
45	26/06 13:00	Recife		USA	-	Germany
46	26/06 13:00	Brasilia		Portugal	-	Ghana

Group H

Match	Date - Time	Venue			Results
15	17/06 13:00	Belo Horizonte		Belgium	-	Algeria
16	17/06 18:00	Cuiaba		Russia	-	Korea Republic
31	22/06 19:00	Rio De Janeiro		Belgium	-	Russia
32	22/06 13:00	Porto Alegre		Korea Republic	-	Algeria
47	26/06 17:00	Sao Paulo		Korea Republic	-	Belgium
48	26/06 17:00	Curitiba		Algeria	-	Russia

Match kick-off times are not officially confirmed and subject to change 

Major League Baseball Franchise Valuations

When the Los Angeles Dodgers sold for $2.15 billion last year, the purchase price — 54 percent more than prevailing estimates — didn't just elevate the fortunes of the team's owners. It raised the valuations of every franchise in Major League Baseball. Bloomberg News spent nine months compiling and analyzing the numbers behind the business, and determined that MLB's 30 teams are worth about 35 percent more on average. Below, a breakdown of how the teams stack up.

Click here to see infographic

President's Cup Album

http://espn.go.com/golf/photos/gallery/_/id/9782302/image/1/rain-geared-presidents-cup